special collection now available
FOM x KOLISI
THE FOM x KOLISI COLLECTION
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The FOM Vellie you know and love ...reimagined. Our Vibram® soles are extra lightweight, made with a durable v-lite EVA compound and lug sole for a firmer grip. Vibram® is a world leader in the development and manufacturing of high-performance rubber soles. This is the vellie guaranteed to be your reliable companion for all the adventures ahead now in classic Dark Olive FOM x Kolisi leather.
A FOM X ZWIDE SCHOOLS PARTNERSHIP
SIYAPHAKAMA PROJECT
The Siyaphakama Zwide Schools Project is the Kolisi Foundation’s inaugural Education and Sport project. The project, named for Siya Kolisi and his mother, Phakama, ‘Siyaphakama’ – meaning We Are Rising – seeks to address the multitude of challenges facing township youth by creating a tailor-made programme to address physical education, malnutrition, academic education, life skills and youth employment to help children and youth exit the poverty cycle and become active, positive contributors to society. The project directly benefits >3500 kids. The mission is to mission to help develop healthy, active, emotionally and academically
stronger children while contributing to the broader development of the Zwide Community and beyond.
FOM will part-fund the build of the Astro project as part of the Siyaphakama project in Zwide - to date, we have contributed R750 000.
ZWIDE VELLIE
FOM and Siya Kolisi’s shared passions for authentic design, South Africa and the upliftment of its communities inspired the new FOM x Kolisi Zwide limited edition black VELLIE. The FOM ‘vellie’ is our unique interpretation of the iconic South African shoe and this new version is launched as part of the new FOM x Kolisi Zwide range, a collection introduced to help fund a sports infrastructure project for the youth in Siya’s home town of Zwide in the Eastern Cape, South Africa.
Following the success of the first FOM x Kolisi collaboration to build the Mbekweni field from proceeds of the field green FOM x Kolisi VELLIE, we decided to bring something different and even more unique to our customers. As part of the Zwide collection, the black Vellie launch will be followed by two black limited edition bags and a workwear jacket. This is a very personal campaign for Siya and us as Zwide is the very town where Siya’s inspirational story was born.
Our hope is that South Africans will be as inspired and captivated by this campaign and Siya’s story as we are. As a brand, we are excited to take hands with our customers, Siya Kolisi, the Kolisi Foundation and the Millennium Trust to make a difference in a special community. Making this shoe really means a lot to us and we feel privileged to play a small part in Siya’s remarkable story.